|1963 Chrysler Crown Imperial|
1963 Chrysler Crown Imperial Convertible
This '63 Crown Imperial convertible is one of the rarest products of Chrysler's ongoing battle with Cadillac for American ultra-luxury supremacy. These cars were very expensive when new and a mere 526 were produced, only 212 with factory Air Conditioning.
1963 models were the last Virgil Exner–styled Imperials and showed significant styling refinements and substantial engineering improvements to update the car.
In 1963 Chrysler introduced the 5-Year/50,000-Mile Powertrain Warranty
The new warranty was icing on the cake, showing Chrysler was prepared to stand behind the cars it built and to prove to the motoring public that its cars were well built. The automotive press knew the Imperial was something special, and so did repeat Imperial buyers. There just weren't enough of them to go around. So, even though Imperial retained its distinguished character, reputation for performance, keen owner loyalties, movie car status, and admiration from the public at large, it remained a rare sight on America's roadways. The mere presence of a new Imperial in 1963 attracted attention wherever it made an appearance. Few other cars have ever commanded this kind of attention. And they are still 100% guaranteed to be traffic stoppers today. IMPERIAL 1963: America's Most Carefully Built Car.
In 1962 when this car was released Mechanic Illustrated rated the Imperial the best sedan made in the World.
Over 18,000 parts went into the original assembly, 106 inspectors watchdoged 1500 examinations of the manufacture when new and during the restoration each item was attended to the same exacting standard to achieve this outstanding world class automobile automobile you see here today
One of only 212 built with A/C, this majestic 1963 Imperial Crown Convertible is powered by a 413 V-8, 340-horsepower engine and equipped with Aluminum alloy pistons, chromium steel intake and exhaust valves. Aluminized exhaust system. And at 19 feet long & 5000 pounds the Frame and body were especially engineered for extra strength and rigidity.
A Stunning & Rare Car - This car is arguably one of the most spectacular Crown Imperial Convertible in existence. You wont find as nice or a better one under $100,000
Gorgeous Corinthian White, Dark Red Interior, White Top, Show quality Chrome, Real Factory Kelsey Hayes Wire Wheels, All Full Power, and 1 of only 212 factory cars with Air Conditioning.
Spare Tire Flight Sweep Rear Deck Option
I have posted over 60 photos showing the car from top to bottom outside and in, every gap on the car has been photographed for your review and inspection. If there is anything that I have missed please drop me a note and I will do my best to photograph it for you.
CONVENIENCE OPTIONS Cost in 1963:
Focus On Quality Control:
For 1963, Imperial continued to promote the quality of its construction. Sales brochures featured a separate insert announcing Chrysler Corporation's new 5-Year/50,000-Mile Power Train Warranty, the longest warranty in the industry at the time. 1962's black and white print advertising campaign was continued for 1963, with ads directed toward "America's most successful independent businessmen" and other members of upper crust society, who were in a position to buy an Imperial. In February 1963, the Imperial Division mailed out invitations across the country, inviting successful individuals to personally test and compare the new Imperial. Dealers were advised to loan the cars out overnight, or for several days if necessary, to allow prospective buyers adequate time to evaluate the car.
Imperials always seemed to catch the attention of passersby wherever they go, and this held true in 1963. Motor Trend commented in its road test that when six people could ride in a test car all day, through stop and go traffic and crowded freeways, and emerge without one complaint, it spoke well for the comfort of that car. Also mentioned in the article was the performance of the engine, which idled smoothly all day long, started repeatedly without complaint, and could attain a top speed of 110 mph. Not bad for the largest car in the land. Imperial also had its own body, one that wasn't shared with lesser cars, and Imperial made sure prospective buyers knew that. The idea here was that other luxury cars somehow cut corners to accommodate the needs of other (lesser) cars that shared the same body.
Imperials continued to be featured in movies and on television shows. The Beverly Hillbillies was a popular venue for Chrysler products, and you could always count on Milburn Drysdale or a Beverly Hills socialite to drive up to the Clampett's elegant mansion in an Imperial. Imperials were also featured in several popular 1963 movies, including the Doris Day-James Garner hit Move Over, Darling as well as the Sandra Dee-Andy Williams comedy I'd Rather Be Rich.